Most locations on earth witness changing of seasons. People keenly look forward to the new season with excitement. The change of season will obviously mean changes in many aspects of daily living, like different foods, different flowers, different times for sunrise and sunset, different birds, and so on. The most exciting change might perhaps be the seasonal fashion.
A change of any season necessarily means a change of clothing, since garments for summer are not suitable for winter, and vice versa. Seasonal fashion therefore is a major opportunity for all businesses in this game. Even if people do not change their entire wardrobes, they might certainly be upgrading some old garments with newer fashion. And when a large population of the world does this in all regions, even though the percentage of garments changed might be small, it still means big bucks for all in the seasonal fashion business.
The entire fashion industry is geared towards meeting these requirements of seasonal fashion. Fashion designers, manufacturers, and the entire distribution and retail chains work in close coordination across all global regions for many months before any particular season. All associated aspects like fashion shows, advertising, publicity and media releases, etc are also tied in suitably. Suppliers of raw material and all kinds of inputs to the fashion industry also connect with their respective clients. The entire chain is thus intricately supported and connected like a well-oiled machine, meant to deliver all the goodies for the next seasonal fashion.
Buyers of any item of seasonal fashion, who have a pleasant experience at the retail outlet, do not get to see the sweat and grind of the fashion industry to make these goods available on the retail shelves.